The New Standard for Urban Loft Living in San Francisco’s Central Waterfront

Meticulously designed and developed by Martin Building Company, Potrero Launch features 196 residential lofts available for lease in the heart of San Francisco’s vibrant Central Waterfront / Dogpatch neighborhood. Comprised of two historic brick warehouses on Third Street and new buildings on Third and Illinois Streets between 19th and 20th, Potrero Launch also offers several retail spaces that will soon be home to a restaurant, café and gourmet grocery store.

Superb attention has been paid to every element, from the striking architecture to the exquisite interiors and chic amenities. The building’s unique oversized windows provide most units with spectacular Bay and city views, and make the façade a beautiful presence on the Illinois streetscape. Inside, distinctive finishes blend historic character with contemporary urban design through the artful integration of raw materials (concrete, wood) and refined finishes (steel, glass). Outstanding amenities and features include, exclusive concierge services, an on-site child care center, indoor parking, a stunning entrance lobby with soaring glass walls, an elaborate courtyard, landscaped rooftop with a sun deck, custom spa and grilling area, an ultra-modern social lounge, and a fitness center with adjoining yoga studio and open-air Zen garden.

Committed to unparalleled excellence in design using LEED Gold building standards, Potrero Launch provides the opportunity to live in an exceptional and sustainable urban environment.